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Research papers

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Rudy Frambach
September 1, 1990
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Citation

Frambach, R. (1990a, September 01). Technology, strategic management and marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/technology-strategic-management-and-marketing